We help Mission-driven leaders turn their existing skills into a business.

Monetization roadmap for mission-driven leaders.

This will be the last side hustle you will ever start!

Passion Into ProfitSub-Headline

Monetization roadmap for mission-driven leaders.

Overcome financial drawbacks and thrive in your passion-oriented venture.

MODULE ONE

Laying the Foundations

OUTCOME

Clarity on business concepts, personal strengths, and market positioning.

DESCRIPTION

Begin your entrepreneurial journey by evaluating your current skills, defining your vision, and understanding key business principles. This foundational module will help you identify how your expertise aligns with a profitable business idea while staying true to your mission.

MODULE TWO

Identifying Your Niche

OUTCOME

A clearly defined niche and understanding of the target audience.

DESCRIPTION

Pinpoint exactly whom you'll serve with in-depth niche selection exercises and competitive analysis, carving out a unique space in your sector tailored just for you.

MODULE THREE

Developing Your Value Proposition

OUTCOME

A compelling value proposition that clearly communicates the benefits of your service.

DESCRIPTION

Craft a powerful value proposition that speaks directly to the needs of your audience, setting your business apart in a crowded marketplace.

MODULE FOUR

Monetization Models

OUTCOME

A strategic selection of appropriate monetization methods for your business.

DESCRIPTION

Explore and select the most viable revenue models to align your financial goals with your mission, ensuring profitability and sustainability.

MODULE FIVE

Building Your Brand

OUTCOME

A robust brand identity that resonates with your audience.

DESCRIPTION

Create a strong, value-driven brand identity through interactive workshops, empowering you to enhance your market presence authentically and effectively.

MODULE SIX

Content Marketing Mastery

OUTCOME

A solid content marketing plan to engage and attract your target audience.

DESCRIPTION

Master content marketing strategies to engage your audience, build authority, and drive relevant traffic, positioning yourself as a leader in your field.

MODULE SEVEN

Sales Strategies for Non-Salespeople

OUTCOME

Confidence in sales situations and a personalized sales strategy

DESCRIPTION

Learn to sell with ease and integrity, transforming your passion into persuasive, impactful conversations without ever feeling 'salesy.'

MODULE EIGHT

Online Presence Optimization

OUTCOME

An optimized online presence that increases your visibility and attracts more clients.

DESCRIPTION

Boost your online visibility through strategic SEO and website optimization, ensuring that those searching for your services find you first.

MODULE NINE

Financial Planning for Future Growth

OUTCOME

A clear financial plan that supports sustainable business growth.

DESCRIPTION

Engage in essential financial planning and budgeting exercises designed to secure the financial future of your business, preparing you for long-term success.

MODULE TEN

Client Relationship Management

OUTCOME

Improved client retention and satisfaction.

DESCRIPTION

Enhance how you manage client relationships with advanced CRM training and communication strategies, fostering trust and loyalty among your clients.

MODULE ELEVEN

Scaling Your Business

OUTCOME

A scalable business model ready for expansion.

DESCRIPTION

Evaluate your business's scalability and identify new opportunities, preparing for growth that amplifies your impact without compromising your core values

MODULE TWELVE

Review, Reflect, and Plan

OUTCOME

A comprehensive action plan tailored to your specific goals and needs moving forward

DESCRIPTION

Consolidate your learnings and strategically plan your next steps, ensuring you're equipped with a clear, actionable roadmap to propel your business forward.

About Jeff Hughes

I'm Jeff Hughes, a business coach with a rich background as a business professor and entrepreneur. My journey from the classroom to the boardroom has equipped me with the unique ability to help leaders monetize their passions through practical, actionable strategies. Through my Monetization Method, I guide mission-driven leaders to build profitable businesses while staying true to their passions. I am committed to fostering your growth and success by bridging theory with real-world business savvy in digital marketing and organizational health. Let me help you turn your expertise into empowerment and success.

Who is it for?

  • A leader committed to a mission, yet struggling to make ends meet.
  • You have valuable skills but don’t know how to turn them into a business.
  • You don’t have a ton of time and you want to start building something now.

Who is it not for?

  • You'd rather keep scrolling for side hustles.
  • Financially secure and uninterested in monetizing your expertise.
  • Not open to exploring new approaches to financial stability.

Passion to Profit

Monetization blueprint for mission-driven leaders.

Overcome financial drawbacks and thrive in your passion-oriented venture.

Passion to Profit

Monetization blueprint for mission-driven leaders.

Overcome financial drawbacks and thrive in your passion-oriented venture.