AI & Education

The AI Prompt I Use to Help Clients Package Their Expertise in 20 Minutes

Jeff Hughes5 min read

I've been using AI tools in my coaching work since they became useful enough to trust — which, honestly, wasn't that long ago. For a long time they were clever but imprecise. Now they're something else: a leverage multiplier.

Here's the most valuable thing I've learned: AI doesn't replace the thinking. It accelerates it.

The process I'm about to show you used to take my clients 2–3 sessions and a lot of meandering. Now it takes 20 minutes. Not because we skip anything important — but because the AI handles the scaffolding so we can focus on the substance.

The Problem This Solves

Most mission-driven leaders are stuck at the same bottleneck: they know they have valuable expertise, but they can't get traction on what to call it, who it's for, and what to charge for it.

They spin in a loop of:

  • "I don't know what my niche is."
  • "I don't know if anyone would pay for this."
  • "I don't know how to explain what I do."

This prompt cuts through all of that in one pass.

The Prompt

Copy this exactly. Fill in the bracketed fields. Paste it into Claude, ChatGPT, or whichever AI tool you use.

You are a business packaging strategist helping a mission-driven leader
turn their existing expertise into a marketable offer.

Here is my background:
- My professional experience: [e.g., 12 years as a high school English teacher,
  then curriculum director]
- Skills I use regularly that others find hard: [e.g., writing clear
  instructions, managing volunteer teams, designing learning sequences]
- Problems people most often bring to me: [e.g., "How do I get my team
  to actually follow a process?", "How do I write this so people understand it?"]
- My ideal client: [e.g., small nonprofit leaders who are drowning in
  documentation and communication chaos]
- Income goal: [e.g., $3,000/month from a side business within 6 months]

Based on this, please:
1. Identify my single strongest monetizable skill (one sentence).
2. Write an offer statement using this format:
   "I help [specific person] achieve [specific outcome] in [timeframe]
   without [common frustration]."
3. Suggest three offer formats I could launch, from lowest to highest effort,
   with a price range for each.
4. Write 3 potential workshop titles that would attract my ideal client.
5. Flag any blind spots in my positioning — things I might be
   underselling or overcomplicating.

What You'll Get

The output isn't a finished business. It's a starting point that's 10x better than what most people come up with alone — because the AI has no emotional attachment to your expertise. It doesn't know you're afraid to charge. It doesn't know you've been told your skill "isn't that special." It just responds to what's actually there.

Here's an example of what came back for one of my clients — a former hospital chaplain with 18 years of experience in crisis care.

Example Output (Condensed)

Strongest monetizable skill: Holding high-stakes conversations with people in crisis without escalating the situation.

Offer statement: "I help healthcare managers and HR directors navigate difficult employee conversations — terminations, mental health crises, team conflicts — without making the situation worse, in a 90-minute coaching session."

Three offer formats:

  • 1:1 coaching session: $350–$500/session (lowest effort, fastest to launch)
  • Team workshop, "Difficult Conversations Without Damage": $1,500–$3,000 (medium effort)
  • Self-paced course with templates and scripts: $297 (highest effort, most scalable)

Workshop titles:

  • "What to Say When There's Nothing Right to Say: Crisis Communication for Leaders"
  • "The De-escalation Playbook for HR and Healthcare Managers"
  • "Conversations That Don't Make Things Worse: A Skills Workshop"

Blind spots flagged: "You're describing a skill that HR departments pay thousands per hour for from specialized consultants. Your pricing instinct is likely too low. The corporate HR market for this is significantly larger than the nonprofit market — consider positioning there."

That client launched her first workshop six weeks later at $2,000 for a half-day session. Sold to a regional hospital system she already had a relationship with.

The AI didn't do that. She did. But the AI helped her see clearly what she was sitting on.

How to Use the Output

Don't take it as gospel. Take it as a first draft.

The offer statement the AI writes is a starting point for a conversation — with yourself, with a trusted advisor, with a potential client. Test it. Say it out loud. Send it to three people who know your work and ask if it sounds like you.

The workshop titles might not be exactly right. But they'll likely be closer than what you'd generate alone, and faster.

The blind spots section is worth reading twice. The AI often catches things you've normalized.

Why I Share Tools Like This

I teach in the Monetization Method that AI isn't a shortcut around doing real work. It's a tool that removes the friction between you and the real work.

The real work is: figuring out who you serve, what you solve, and what you charge.

That work is hard. It's hard because it requires you to value yourself honestly — to look at your expertise without the discounting that years of mission-driven minimization can create.

AI can't do that part for you. But it can hold the structure while you find the courage to put something real inside it.

Start with the prompt. See what comes back. Then come find me at the Monetization Method and we'll turn it into something you can actually sell.

Download the free Skill Audit at JeffHughesCoach.com/skill-audit to identify your top monetizable skill before running this prompt. It makes the output significantly sharper.

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